Moroccanoil Treatment Purple

Say goodbye to brassy tones. Your favorite Moroccanoil treatment—now with tone-correcting violet pigments. Specially formulated for the needs of blonde, highlighted, and gray hair to neutralize brassy tones and balance unwanted yellow and orange tones. The rich, lightweight formula with argan oil absorbs instantly, immediately improving manageability and adding shine, as well as long-lasting conditioning and softness—without leaving any residue.

Moroccanoil Lila Treatment offers both styling and conditioning benefits and is a must-have in all styling and salon treatments. This single product, when used regularly, counteracts unwanted brassy tones, instantly adds vibrancy and radiance, and provides long-lasting manageability, improved blow-drying time, and enhanced shine.

Over time, it neutralizes brass tones.
Light, multifunctional formula with argan oil and linseed extract
Protects against thermal damage **
Gives hair a healthy look and feel
95% of respondents stated that Moroccanoil Purple Treatment lightens highlights with just one application! *


In a consumer perception study conducted after one week of regular use:

95% stated that the product reduces brassy tones. * 95% stated that the product helps maintain blonde color between salon visits. * 95% stated that the product is a game-changer. * 91% stated that the product is essential for blonde hair care. * * Based on the results of an independent consumer test with 75 participants. ** Based on instrumental tests.

Distribute a small amount through damp or dry hair. Style as usual. Use 2-3 times per week or as needed. For maximum results over a longer period, use regularly. For optimal color tones, use with Moroccanoil Purple Shampoo & Conditioner for Perfect Blonde.

Note: Individual color results vary depending on hair condition, starting color, porosity, and other factors.

Apply to damp hair as a base for any hairstyle. Apply to dry hair to smooth frizz.